Original IP

THE TADPOLE MODEL


The "crossmedia franchise" as a tadpole (cf. tentpole) model enables independent and low budget filmmakers to scale production using crossmedia and interactive viral formats (TV, apps, social media, games). 


Instead of non-starter costs to drive audiences to the theatre, "ancillary" content is moved ahead of distribution allowing the property to grow both virally and rhizomatically across digital channels -- diffracting or distributing costs associated with mass media marketing/P&A.


The "crossmedia franchise" suggests that a tadpole can become an IP using a content mix or "media stack" consistent with tadpole budgets.

PDF

Inclusion

Scripted/New Media

New Media Series

[C O O K I N G   

 F O R M A T]

Preview

Screenplay​ COMING SOON!

By Request

GAME

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Scripted/New Media

By Requst

INTERACTIVE                 TV FORMATS                     FEATURE FILM

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CrossMedia Franchise

Treatment

      (by request)

IP development by Jared Suarez