Original IP

Scripted/New Media

New Media Series

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IP development by Jared Suarez

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GAME

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CrossMedia Franchise

      (by request)

‚ÄčTHE TADPOLE MODEL


The "crossmedia franchise" as a tadpole (cf. tentpole) model enables independent and low budget filmmakers to scale production using crossmedia and interactive viral formats (TV, apps, social media, games). 


Instead of non-starter costs to drive audiences to the theatre, "ancillary" content is moved ahead of distribution allowing the property to grow both virally and rhizomatically across digital channels -- diffracting or distributing costs associated with mass media marketing/P&A.


The "crossmedia franchise" suggests that a tadpole can become an IP using a content mix or "media stack" consistent with tadpole budgets.

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Treatment

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Scripted/New Media

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INTERACTIVE                 TV FORMATS                     FEATURE FILM