New Media Series
[C O O K I N G
F O R M A T]
IP development by Jared Suarez
THE TADPOLE MODEL
The "crossmedia franchise" as a tadpole (cf. tentpole) model enables independent and low budget filmmakers to scale production using crossmedia and interactive viral formats (TV, apps, social media, games).
Instead of non-starter costs to drive audiences to the theatre, "ancillary" content is moved ahead of distribution allowing the property to grow both virally and rhizomatically across digital channels -- diffracting or distributing costs associated with mass media marketing/P&A.
The "crossmedia franchise" suggests that a tadpole can become an IP using a content mix or "media stack" consistent with tadpole budgets.
This PDF coming soon...
INTERACTIVE TV FORMATS FEATURE FILM