THE TADPOLE MODEL
The "crossmedia franchise" as a tadpole (cf. tentpole) model enables independent and low budget filmmakers to scale production using crossmedia and interactive viral formats (TV, apps, social media, games).
Instead of non-starter costs to drive audiences to the theatre, "ancillary" content is moved ahead of distribution allowing the property to grow both virally and rhizomatically across digital channels -- diffracting or distributing costs associated with mass media marketing/P&A.
The "crossmedia franchise" suggests that a tadpole can become an IP using a content mix or "media stack" consistent with tadpole budgets.
New Media Series
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IP development by Jared Suarez
INTERACTIVE TV FORMATS FEATURE FILM
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