Original IP

THE TADPOLE MODEL


The "crossmedia franchise" as a tadpole (cf. tentpole) model enables independent and low budget filmmakers to scale production using crossmedia and interactive viral formats (TV, apps, social media, games). 


Instead of non-starter costs to drive audiences to the theatre, "ancillary" content is moved ahead of distribution allowing the property to grow both virally and rhizomatically across digital channels -- diffracting or distributing costs associated with mass media marketing/P&A.


The "crossmedia franchise" suggests that a tadpole can become an IP using a content mix or "media stack" consistent with tadpole budgets.

PDF

New Media Series

[C O O K I N G   

 F O R M A T]

Preview

Storyworld 

and Screenplay

​COMING SOON!

IP development by Jared Suarez

   COMING SOON!

GAME

Coming Soon

INTERACTIVE                 TV FORMATS                     FEATURE FILM

Preview

This PDF coming soon...

Scripted/New Media

Scripted/New Media

Inclusion

      (by request)

Treatment

CrossMedia Franchise

   COMING SOON!